Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow the guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Realtor® once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Realtor® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining, and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Buyer | Seller

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Buyer | Seller

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Buyer | Seller

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Buyer & Seller

I highly recommend Steve to any seller and/or buyer. Coldwell Banker Gundaker is very fortunate in finding him. Steve represents excellence on every level.
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Seller

Steve and Joe Mathes were wonderful to work with. They are full time professionals with expert analysis of the market and sold our listing very effectively.
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Seller

We sold our house quickly. Although we looked at close to 50 houses, we ended up finding the perfect house for us just in time. Their knowledge of all the areas in St. Louis helped us greatly in our explorations. We would defin...
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Seller

Steve and Joe did a great job of selling our condo in Creve Coeur. They were really on top of the market, were very professional, knew the numbers and were able to quickly and successfully negotiate and close the deal. This was...
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Sarah F.

Steve helped us find the perfect house for us. We saw so many that would fit what we were looking for. He also helped us find an inspector, gave us great advice, and helped us close as well. He always was able to work within ou...
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Seller

Steve and Joe Mathes provided excellent guidance and advice from listing to closing, getting the maximum result in the minimum amount of time for the sale of our home. This Coldwell Banker Gundaker team of real estate professio...
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Mitchell & Natalie G.

Joe and Steve helped us purchase our home in St. Louis in the Fall of 2018. They made the process of purchasing our home long distance flawless. Every detail was handled both pre-sale and post-sale. Both made themselves availab...
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Buyer

While I traditionally have not used an agent when purchasing property, I was impressed by the professionalism that was provided and ease that I had in my purchase, by using Steve and Joe. They took care of all the little detail...
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Buyer & Seller

Steve has tremendous experience in the residential real estate market in our area. He has been very helpful in determining market price and negotiating fair value on both buying and selling homes for us. Joe is new to the busin...
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Buyer

My husband and I had the privilege of working with the Mathes team in the purchase of our first home. They knew the area in and out as both real estate professionals and long-time residents of the area. They were able to give u...
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Jim & Joe R.

Steve has extensive experience with the St. Louis area market, a wide range of contacts with other agents and brokers, and an excellent reputation in the community. Joe, although just beginning his career, is a rising star who ...
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Microsi

I had never been to Saint Louis, and I only had two days to see the city and find a house. Joe Mathes was very responsive in the leadup to my house-hunting weekend, and I felt prepared. But the single biggest reason why I'm gla...
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Buyer | Seller

Couldn't have asked for a better experience. The things that most impressed me were his availability and his promptness. He almost always answered calls or texts right away, and never left us waiting too long. When he said he w...
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Michael L.

Bought and sold a Single-Family home in 2018 in Saint Louis, MO. Joe and Steve were exceptional advisors to us in the sale of our home and subsequent purchase of our new home. They helped us prepare for our sale effectively, de...
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Seller

Steve Mathes was just so good, that it’s pointless to try to single out any one thing. He did everything, and did everything right. He managed to do exactly what I needed, and to connect me with the right buyer, for the right p...
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Cathleen and Mark K.

Bought and sold a Single-Family home in 2019 in Saint Louis, MO. We chose to work with Steve and Joe after they successfully sold a house for our friends and the folks' house, both of which had not had any significant action fo...
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Buyer & Seller

Steve also helped with the acquisition of a new condo, provided names of inspectors, negotiated the price and handled all the paperwork. He saved me lots of money and having him involved in both the sale of the house and purcha...
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